About Cognitud:
With offices across USA, UK and India, Cognitud is a dynamic and forward-thinking consulting firm at the forefront of transformative solutions. Our comprehensive services encompass Digital Transformation, Data Science and Analytics, CRM, and Executive Search, aimed at propelling organizations into the future.
Digital Transformation:
Our team of experts understands the complexities of the digital landscape. We guide businesses through strategic shifts, leveraging technology to optimize operations, enhance customer experiences, and unlock new avenues of growth.
Data Science and Analytics:
Empowering data-driven decision-making, we unravel insights hidden within the data maze. From predictive analysis to actionable intelligence, our data scientists equip companies with the tools needed to navigate challenges and capitalize on opportunities.
CRM:
We empower businesses to build stronger customer relationships. We provide cutting-edge software solutions and services tailored to business needs, enabling seamless customer data management, personalized communication, and data-driven insights.
Search & Find:
Exceptional leadership is vital for sustained success. Our Executive Search division identifies top-tier talent capable of steering companies to excellence. We understand the unique needs of each organization and pair them with leaders who share their vision.
At Cognitud, we thrive on innovation, collaboration, and a deep commitment to delivering measurable impact. We are dedicated to fostering growth, innovation, and leadership, positioning businesses to excel in a rapidly changing landscape.
Overview:
As a Digital Content Writer, you will play a crucial role in creating high-quality, engaging, and data-driven content that resonates with our target audience and supports our digital marketing efforts. You will work closely with our marketing and analytics teams to produce content that drives website traffic, improves search engine rankings, and ultimately leads to conversions.
Key Responsibilities:
- Produce well-researched and engaging content for various digital channels, including blogs, websites, social media, email marketing, and more.
- Write content that aligns with digital marketing strategies, focusing on SEO best practices, keyword optimization, and user intent.
- Conduct in-depth keyword research to identify relevant keywords and phrases that can be incorporated into
content for improved search engine visibility. - Collaborate with SEO specialists to ensure content is optimized for search engines.
- Analyze and interpret data from various analytics tools, such as Google Analytics, to identify content performance trends and opportunities for improvement.
- Create data-driven content that provides insights and adds value to our audience.
- Collaborate with the marketing team to develop content strategies that align with business goals and marketing campaigns.
- Plan content calendars and ensure timely delivery of content pieces.
- Stay updated on industry trends, emerging technologies, and best practices in digital marketing and analytics.
- Incorporate the latest trends into content to maintain relevance and authority.
- Edit and proofread content to ensure accuracy, clarity, and consistency.
- Verify that content adheres to brand guidelines and maintains a consistent tone and style.
- Develop a deep understanding of the target audience’s needs, preferences, and pain points.
- Create content that addresses these needs and fosters engagement.
Qualifications and Experience:
- Bachelor’s degree in marketing, Communications, Journalism, or a related field.
- Proven experience as a content writer with a focus on digital marketing and analytics.
- Proficiency in SEO and keyword research tools.
- Strong analytical skills and the ability to interpret data.
- Exceptional writing and editing skills with an eye for detail.
- Familiarity with content management systems (CMS).
- Knowledge of digital marketing techniques and tools
- Excellent time management and organizational skills.
- Creative thinking and the ability to generate innovative content ideas
- Knowledge of industry-specific trends and developments.
- Strong communication and collaboration skills